March 26 (Lunar calendar: Leap February 05), 2023 Sunday | Dawnxisoul393art
《Inspiration for logo design》， illustrated by dawnxisoul393
A good logo can well promote the image and publicity of the enterprise (or individual), and the image of the logo can make viewers remember the main body and brand culture of the enterprise. A good logo can attract the attention of the viewers, make the viewer clear at a glance, increase perceptual knowledge, improve memory effect, and help the viewers understand the meaning of the logo. In short, a successful logo design will leave a lasting memory to the viewers. In order to improve the memory rate of viewers to the logo and effectively remember the information of the brand logo, in the practice of logo design, we take simplicity, vividness, and accuracy as the starting point of expression, so that our design conforms to the overall information of the company or individual to which the brand belongs.
The key point of many great logos is the simplicity of the elements used. It is not easy to design a simple and memorable logo, and if we can make a simple logo a little "out of the box", the audience will be more likely to remember it. All "Apple" designs feature a bitten apple, and the logo may be associated with a historical tragedy: on June 7, 1954, ten years after the successful landing at Normandy with the help of Turin's cryptography, Turin, the pioneer of artificial intelligence technology who laid the foundation for modern computer technology, died after accidentally eating a cyanide-stained apple. When two Stanford entrepreneurs were looking for a logo for their new computer company, they thought of Turing and his contributions to the field, and they chose a bitten apple.
In 2005, an Apple employee confirmed the truth of the story, but Apple officials did not admit it. Others say there can be a possible connection to the apple that hit Newton. But some explanations point in some other directions like the biblical story about Adam and Eve. The designer of the Apple logo denied in an interview that the logo was related to Newton or the biblical story. But he said he was happy to be associated with the story of Turin, but he did not consider it when designing the logo. The designer said that while he couldn't remember how he completed the first sketch of the Apple logo, the reason it was bitten off was clear: it was to make the little apple logo look more like an apple than a cherry.
The designer said he was worried that Jobs wouldn't like the odd logo design choice, so when they met, he showed the Apple founder two designs, one with the logo and the other without it. Fortunately, Jobs decided to take a chance on the quirky design. Jobs had the opportunity to clarify rumors about Apple's logo design in the past, but he decided not to do so. He pays more attention to the value of a beautiful story. In short, the origin of the bitten apple is not important, but its uniqueness.
In logo design, we use the combination of form and meaning, form and word, form and color to increase the amount of information transmission. The effect of this combination increases the information content of the logo and deepens the viewer's impression of the logo through interesting visual effect analysis. Logo design pays more and more attention to cultural elements. The logo is not only the logo of enterprises or individuals but more importantly, what we see from it is cultural ideas and spirit. Good design is not only the creation of graphics but also the result of neutralizing a lot of intellectual labor. The long-standing Asian culture has left us countless precious cultural heritages, such as pottery ornaments, lacquerware, carvings, folk paintings, and so on. Asian regional culture has gradually entered the broad vision of the world and built a bridge between the world and Asia. Asia has gone to the world, the world has learned about Asia, and its culture has become diverse.
On the one hand, regional characteristics are one of the knowledge backgrounds of designers. The symbols of various regions are more reflected in the level of regional spirit, and region and tradition have become design elements. As excellent logo designers, we should carefully examine the regional traditional culture. On the other hand, involving different regions can make us keep an open mind, make our design have more information, and make us a wide range of information sources. The former is the source of inspiration and expression, and the latter is the design attitude of excellent design. Moving and sharing are important features of logo design. The essence of art is the integration of culture and wisdom. Logo design is a challenging job. As excellent designers, it is necessary to have excellent creative thinking. Only by firmly grasping the theme and cultivating radiant thinking can we find the best positioning point.
Original by dawnxisoul393
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