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  《The thought process of design in the brain 》， illustrated by dawnxisoul393 How to use a clever combination of words and graphics to design a good brand logo? There are many ways to design the brand logo. But if the logo is not creative, then the designer is just playing the role of a "draftsman". We usually think that this concept is basically the consensus of all designers. In fact, this is not always the case. It depends on how we define the word "creativity". First, let's think about the concept of "creativity". Creativity has two different levels. One is the creative process of design work. When we receive a case, from the first time we see the materials to the final design delivered to the customer, all the design thinking processes in our brain can be called the creative process. There is another aspect of creativity, that is, how to make our design results reflect the profound connotation, and how to make our design more meaningful and intere...

      《Inspiration for logo design 》， illustrated by dawnxisoul393 How to design a logo that can leave a deep impression on the viewers? A good logo can well promote the image and publicity of the enterprise (or individual), and the image of the logo can make viewers remember the main body and brand culture of the enterprise. A good logo can attract the attention of the viewers, make the viewer clear at a glance, increase perceptual knowledge, improve memory effect, and help the viewers understand the meaning of the logo. In short, a successful logo design will leave a lasting memory to the viewers. In order to improve the memory rate of viewers to the logo and effectively remember the information of the brand logo, in the practice of logo design, we take simplicity, vividness, and accuracy as the starting point of expression, so that our design conforms to the overall information of the company or individual to which the brand belongs.  The key point of many great l...