July 14 (Lunar calendar: May 27), 2023 Friday | Dawnxisoul393art
How to use letters to design a simple and atmospheric corporate brand logo?
The Latin alphabet was created by the earliest Islander Latin people in the Italian peninsula. Latin later became a Roman character, so it is also called "Roman alphabet". The Latin alphabet is arranged according to the pronunciation, and the 26 letters from the letter "a" to the letter "Z" are simple, abstract and perfect. Letter logo design is one of the most interesting and practical logo creative design methods. Simple and atmospheric corporate brand logo design is usually inseparable from letter shape design. The letters in the logo have the effect of words, so no matter how they are planned and deformed, they should be easy to recognize, that is to say, the letter image planned in the logo should have the main image characteristics of the letters in the traditional standard font.
With the method of modern logo art planning, the planned logo image becomes an artistic image with a sense of integrity. The arrangement of letters should be visually in order, that is, in line with the English word order. Sometimes, due to the need of artistic expression methods, special artistic methods can be used to change the conventional arrangement order of letters from left to right into front to back, from inside to outside and other methods. Decoration with appropriate decoration for the image of standard font. The decorated letters of standard font logo should have an eye-catching and novel image visual experience. In the letter logo planning, when we do the necessary deformation treatment to the traditional standard letter image, we make full use of the law of planning beauty, so that the letter image applied in the logo has new characteristics, but also has modern aesthetic feeling.
Pictographic processing standard alphabet design sign refers to the selection of symbolic objects based on the content of the sign. The design sign of the letter shape change refers to retaining the basic characteristics of the letter, locally processing or combining the image of the letter, so that it has the image characteristics of the concrete object, but it can still recognize its original letter. Make unique changes to the shape of traditional letters, so as to attract more attention. The specific application of letter modeling in logo design is mainly divided into multi letter type, single letter type, letter combination type, etc. The selection of letters should be accurate. When planning the English letter logo, which letter or which letter to choose should be determined according to the key words in the logo title. Generally speaking, every letter in the logo has a specific meaning.
The combined logo of multiple letters refers to the full name or abbreviation of the brand, and the complete logo image is composed of letters with specific meanings. Such a logo is also very common in life. For example, the logo title of Coca Cola is very long, but it is easy to remember. The white cursive script "Coca - Cola" is printed on the bright red background, giving people a sense of elegance, elegance and vitality. Sometimes, if multiple letters are combined, in order to make the whole logo look more concise and recognizable, you can. On the one hand, sharing strokes can reduce the burden of the whole layout, on the other hand, it can also make the logo clearer. If you want to make the logo look better, you can use two-color design.
By dividing space and making a variety of colors contrast, we can create a minimalist high-level aesthetic feeling. The design method of two-color letters can be used in the fields of fashion modeling, clothing brands or beauty brands. Two color letters usually do not use one color for one letter and another color for another letter. It is a two-color color matching on the whole. Usually, the upper half of the logo uses one color and the lower half of the logo uses another color, which looks more matching. There are many cases in which a single letter is the main body of planning. Such a planning method is also relatively simple. Choose the brand initial, and then put it into a shape or shape, such as a circle, an ellipse, a rectangle, etc. Many well-known auto brand logos use such skills.
Rounded rectangle is a major feature of apple icon design, and this design feature has further promoted the design upsurge of rounded corners. Compared with the hardness of right angles, rounded corners have a sense of smoothness, which can make viewers feel more pleasant and relaxed. Single letter logo design accounts for a relatively large proportion in the overall logo design. The standard font letter design sign refers to a design that selects the letter of a standard font and places it in a graphic with restrictions or space. The logo design thinking of brand letters + industry characteristics is the most commonly used letter logo creative formula. We choose the most suitable initials by positioning the industry where the brand is located.
We take the letter "m" as an example to show the corresponding cases according to different industries. The logo of the furniture industry is designed for the furniture business. Based on this, one of the icon schemes we choose is to superimpose the M letter shape with the door shape as the bottom to convey the feeling of safety and high quality as a whole. It is also the letter M. as a retail industry, it is more appropriate to choose a shopping bag as the basis for the deformation of the M figure. Determine the shape of letter superposition according to brand industry characteristics, upgrading trend, product positioning, etc. By positioning the industry where the brand is located, we can choose the most suitable initials. This combination of the two will make the logo more creative and weighty. When designing a logo of the financial industry, we can easily contact elements such as dollars, so we choose a shape of the dollar symbol.
A common creative way of English alphabet logo design is to express creativity by replacing a single letter in the name with some interesting icon. For example, replace the letter "O" with a cute and mellow icon related to the design body. Such an approach will immediately make an ordinary logo interesting. When we don't want an icon + text logo, a simple text logo is also a good choice. It's OK to design one or more letters in the text to be interesting and distinctive. Another method is to take the icon as the background and skillfully integrate the text into it. In addition, adding a simple single line box or double line box to the text will be very simple, and simple decoration will make the text part more prominent, which is suitable for enterprises that need to be more inclined to spread brand names.
Original by dawnxisoul393
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